Manager – Client Marketing

Innoppl Technologies Pvt. Ltd, Chennai, India

• Leads inbound marketing campaigns to achieve measurable results, maintaining a 500% improvement in ROAS for
  shopping ads.
• Analyzes web traffic and revenue data to deliver actionable insights, driving a 45% improvement in E-Commerce CRO.
• Monitors KPIs and establishes robust evaluation mechanisms, attracting over 43,000 unique visitors through content marketing initiatives.
• Identifies optimization opportunities by leveraging insights from Google Ads and SEO campaign data, fostering a culture of data-driven decision-making.
• Utilize Power BI to analyze data and develop strategies, boosting efficiency and decision-making accuracy

2019-2021

Asst. Manager – Brand Marketing – Digital

Lotte India Corporation Ltd, Chennai, India

• Organized industry events and webinars, leading to a 55% increase in social media followers and strengthening market positioning.
• Developed and executed strategic inbound marketing initiatives, boosting brand awareness and driving a 30% uplift in website traffic through innovative campaigns.
• Managed cross-functional collaborations, delivering cohesive advertising campaigns that resulted in a 28% increase in annual revenue.
• Leveraged Power BI tools to analyze performance metrics, providing actionable insights and driving continuous strategy optimization for executive leadership

2011-2015

Digital Consultant

Getit Info Service (P) Ltd , Chennai, India

• Consistently recognized as ‘Employee of the Month’ for executing high-performance digital campaigns, surpassing sales targets by 142% in 2012 and 134% in 2013.
• Managed activities such as search engine optimization, paid search campaigns, and social media efforts, resulting in a 20% increase in client portfolio performance and improved workflow efficiency.
• Reviewed trends to aid planning and created digital dashboards, enhancing engagement data tracking and achieving a 15% improvement in reporting precision

2015-2018

Lead – Sales & Marketing

Teleperformance (Google – GMB – FOS), Chennai, India

Designed a content marketing approach that accelerated creative asset delivery by 30%, improving coordination across teams and boosting campaign results by 25%

Led a cross-functional team of 22 in managing Google My Business, Google Pay, and Google Ads projects, aligning
marketing strategies with product features to enhance brand positioning and sales.

Managed campaign tasks such as optimization, keyword research, ad writing, and bid adjustments, achieving a 35%
increase in brand awareness and a 28% rise in customer engagement within a year.

Created an analytical process to uncover insights and address risks, improving marketing efficiency by 22% and
maintaining growth during challenging economic periods.